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This web page states the following, "By way of introduction, I am John Donelson and I design and build custom black powder rifles, smoothbores, pistols, hand-forged knives, hawks, and tools needed by buckskinners, reenactors, shooting enthusiasts, and collectors." Our analyzers saw that the web page stated " I have no predetermined line of goods to offer, the mix varies with each show and each day of production." The Website also said " I RARELY HAVE COMPLETED GUNS FOR SALE OFF THE SHELF, but here are three beauties ready to go to work for you! 1 Beautiful polled Axe." The website's header had accoutrement as the most important optimized keyword. It is followed by antique, art, and artistry which isn't as highly ranked as accoutrement. The next words donelsoncustommuzzleloaders.com uses is authentically styled. black powder was included and could not be understood by search engines.